Fractional CMO · B2B SaaS, AI & Technology · London/Worldwide

Marketing’s busy. Your pipeline isn’t.

A CMO by Monday. No 6-month search required. Clear positioning. Connected marketing. Commercial results. Senior marketing leadership aligning business goals, brand positioning, demand generation and AI visibility around measurable growth.

A CMO by Monday. No six-month search required. Clear positioning, connected marketing and commercial results, led by someone who's done it before.

Book a 30 min call →See Pricing

01 — Sound familiar?

Most B2B companies have mastered doing more marketing: more channels, more content, more spend. It rarely adds up to more growth. I've even seen it work the other way, where more of the wrong activity pulls a business further from its commercial goals.

The answer isn't finding more ways to market. It's knowing what deserves your time and attention, what genuinely moves your customers, and what truly pushes the business forward.

The Red String Club philosophy

There's a method to the marketing: less guesswork, more growth work.

— Manisha, founder

You've added channels, content, more AI tools than you care to remember, and probably an agency (or two). Marketing has never been more measurable — or more fragmented. Brand, demand generation, pipeline and AI visibility are treated as separate priorities, each with its own strategy, often disconnected from the revenue they're supposed to generate.

You don't need more marketing. You need it to add up. It's not a talent or a budget problem. Your team is putting in the hours and the investment is there. What's missing is direction. I start with your commercial goals and work backwards, connecting the dots between business strategy, positioning, demand generation and pipeline. Every activity has a purpose. Every investment has a reason. And marketing finally has a clear line of sight to growth.

About The Red String Club

Manisha, Founder of The Red String Club. £150m ARR supported in construction tech, 30% ARR growth year on year in SaaS software, 300+ qualified leads a month, and 12+ years building B2B marketing functions from the ground up.

I've sat on your side of the table.
For over 11 years I've built and led marketing functions at Director and VP level, much of it in B2B SaaS, PropTech, and built-world technology. I've supported £150m ARR in construction tech and driven 30% ARR growth year on year in SaaS software.

I know what it looks like from the inside. A marketing team working flat out on the wrong things. Agencies reporting activity, not outcomes. Sales and marketing disagreeing on what a good lead is. C-Suite/the board asking for pipeline nobody can confidently forecast.

I've fixed it by building the engine behind the growth: sharp positioning, a HubSpot pipeline your board can read, thought leadership and proof that buyers trust, and demand that doesn't depend on the founder being in every room.

Red String Club brings that leadership to established B2B SaaS and Technology companies that need a senior marketing lead now, without the cost, delay and risk of a permanent hire.

London-based. Working with teams wherever they are.

Who I work with.

B2B SaaSVC backed or bootstrapped. Ready to scale. 🚀
PropTech & ConTechSoftware for the built world 🏙️
Workspace TechCoworking and flex software 👩‍💻
AI SoftwareReal customers, crowded category 🧠
Vertical SaaSComplex products, long sales cycles 🧩

02 — Four ways in

Start with a diagnosis. Or hand me the whole function.

Every engagement is senior-led, scoped upfront and built around your revenue goals. Start small, or hand over the whole function.

I · The curious cat

Growth Diagnostic

Find out what's holding growth back before spending another £/$ trying to fix it - When marketing activity is increasing but results aren't keeping pace, another campaign isn't necessarily the answer. First, you need to know where the disconnect is. Over 2–3 weeks, I’ll assess your commercial goals, positioning, marketing performance and existing resources to identify what’s working, what isn't and where your biggest opportunities lie.

What's included

  • Commercial and growth review: Assess your business objectives, revenue targets, pipeline goals and current marketing priorities.
  • Positioning and ICP review: Evaluate your ideal customer profile, differentiation, messaging and how effectively you're reaching the right buyers.
  • Funnel and channel audit: Review your marketing mix, customer journey, demand generation and conversion points to identify gaps and wasted effort.
  • Marketing performance and HubSpot review: Assess tracking, reporting, attribution and how well your data supports commercial decisions.
  • AI visibility check: Establish how discoverable your brand is across relevant AI search and answer experiences, and identify opportunities to improve.
  • Team, agency and resource review: Identify gaps, duplication and opportunities to get more from the people and budget you already have.
  • Prioritised recommendations: Separate the quick wins from the bigger strategic changes, with a clear rationale for each.

90 Day Plan

Week 1A findings and opportunities report.
Week 2A prioritised 30/60/90-day action plan.
Week 3Clear recommendations on where to focus, what to stop and what to invest in next. A walkthrough session to align on the findings and next steps.

£2,000excl. VAT

Continue into a retainer within 30 days and your £2,000 diagnostic fee is credited towards your first month.

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II · Fixed project - Claws, sharpened.

Launch Sprint

Get the strategy straight before you take it to market. Launching a product, entering a new market or repositioning your brand takes more than a flurry of campaigns. You need to know who you're targeting, why they'll care and how you'll turn that interest into commercial traction. A focused 4–6-week engagement to turn your business objective into a practical go-to-market plan.

What's included

  • Buyer and market insight: Review customer evidence, audience needs, competitor positioning and market opportunities.
  • ICP and positioning: Define priority audiences, differentiation, value propositions and messaging.
  • Go-to-market strategy: Establish your route to market, channel priorities, campaign approach and launch objectives.
  • Demand and pipeline plan: Map how marketing will attract, engage and convert target buyers, in alignment with Sales.
  • Content and channel roadmap: Define the messaging, content themes and activities needed to bring the strategy to life.
  • Measurement framework: Set objectives, KPIs and reporting requirements tied to business and pipeline goals.
  • 30/60/90-day activation plan: Turn the strategy into a sequenced roadmap with priorities, ownership and next steps.

Your first 90 days

Week 1A go-to-market strategy and launch roadmap.
Week 2Refined positioning, value proposition and messaging direction.
Week 3Prioritised channel and campaign plan.
Week 4Sales and marketing alignment recommendations.
Weeks 5-6A measurement framework and 90-day implementation plan.

From £4,000excl. VAT

Scope and pricing are agreed upfront based on the complexity of the launch, markets and deliverables.

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III · The popular one

Growth Partner

Senior marketing leadership. Without the full-time hire. Your business has ambitious growth targets. Your team is busy, the channels are multiplying and the investment is there. You need someone to connect the dots, set the direction and make sure marketing is working towards the right commercial outcomes. I work alongside your leadership team to establish a clear growth strategy, align marketing and Sales, and guide execution around the priorities that matter most.

What's included

  • Commercial strategy and direction: Translate business and revenue objectives into marketing priorities.
  • Build a clear growth strategy and quarterly marketing plan.
  • Establish what to prioritise, what to stop and where to invest.
  • Positioning and brand: Refine your ICP, positioning, differentiation and messaging.
  • Ensure your brand communicates a compelling reason to choose you.
  • Connect brand activity to the wider customer journey and growth strategy.
  • Demand generation and pipeline: Develop an integrated demand generation strategy across priority channels.
  • Align marketing with Sales on target accounts, lead quality, conversion and pipeline.
  • Identify funnel gaps and opportunities to improve marketing's commercial contribution.
  • AI visibility and discoverability: Integrate AI search visibility into your broader organic and demand strategy.
  • Identify opportunities to improve how your brand, expertise and solutions are surfaced in relevant AI-driven discovery experiences.
  • Connect emerging AI opportunities to business priorities rather than chasing every new tool.
  • Team, agency and execution leadership: Set direction for your existing marketers, freelancers and agencies.
  • Brief and prioritise work, challenge recommendations and keep delivery aligned with strategy.
  • Get involved hands-on where senior input will make the greatest difference.
  • Measurement and accountability: Establish meaningful KPIs tied to business goals and pipeline performance.
  • Review marketing performance and recommend changes based on evidence.
  • Provide monthly executive reporting, insights and next-step recommendations.

Your first 90 days

Days 1–30 — Diagnose and alignUnderstand the business, audit performance, align with leadership and Sales, and agree the priorities.
Days 31–60 — Build and activateFinalise the growth roadmap, establish measurement, align the team and launch the highest-priority initiatives.
Days 61–90 — Optimise and plan aheadAssess early signals, address bottlenecks, refine activity and set the next quarter's priorities.

£4,500 per monthexcl. VAT

Designed for ongoing fractional marketing leadership. We agree priorities, scope and working cadence upfront, with monthly executive reviews.

Start a conversation

IV · Cat that got the cream

Growth Partner Plus

Your marketing function. Led properly. For businesses that need more than strategic direction. You need an experienced marketing leader embedded in the business, leading the team, managing priorities and taking responsibility for how the entire function operates. I act as your fractional CMO, working around two days per week to lead marketing across strategy, people, performance and execution.

What's included. Everything in Growth Partner, plus:

  • Embedded marketing leadership: Around two days per week dedicated to your business.
  • Regular leadership-team participation and closer collaboration with Sales and other functions.
  • Ownership of marketing priorities, planning, budgets and performance reviews.
  • Hands-on team management: Lead, coach and develop your in-house marketing team.
  • Set objectives, establish accountability and create a clear operating rhythm.
  • Coordinate freelancers, agencies and external partners against agreed priorities.
  • Budget and resource management: Guide budget allocation across channels, programmes and external support.
  • Identify duplicated effort, underperforming spend and resource gaps.
  • Ensure investment decisions are tied to business priorities.
  • Hiring and team development: Define the future marketing team structure based on business needs.
  • Identify capability gaps and recommend what to hire, when and why.
  • Support role definition, recruitment briefs and onboarding for future hires.
  • End-to-end marketing function leadership: Connect brand, positioning, demand generation, content, AI visibility and pipeline into one operating plan.
  • Establish the planning, reporting and decision-making processes that keep marketing accountable.
  • Work with leadership to evolve the function as the business grows.

Your first 90 days

Days 1–30 — Assess and establish controlReview the function, team, budget, pipeline performance and priorities; align leadership on the plan.
Days 31–60 — Lead and implementSet the operating rhythm, clarify ownership, reprioritise investment and lead the execution of agreed initiatives.
Days 61–90 — Optimise and buildReview progress, improve performance, address capability gaps and establish the next-quarter plan.

£8,000 / monthexcl. VAT

Designed for businesses that want an experienced marketing leader running the function without the cost or commitment of a full-time CMO.

Start a conversation

03 — The method.

Four sides. To one growth engine.

  1. 01

    Direction

    Revenue goals, ICP and positioning turned into one clear strategy and quarterly plan.

  2. 02

    Demand

    Integrated campaigns, content and sales alignment built around how your buyers actually buy.

  3. 03

    Discoverability

    Brand, thought leadership and AI visibility, so the right buyers find you and trust you.

  4. 04

    Performance

    KPIs tied to pipeline, monthly reporting and a clear call on what to scale or stop.