The Red String Club journal

The Thread.

that connects us all.

Curiosity is good for business. Each week, The Thread untangles questions about how B2B tech gets understood, trusted and chosen. From buyer behaviour and positioning to AI and growth, we connect the signals and turn them into useful ideas for what to do next. Curiosity never killed the cat. Bad marketing did. Follow the thread.

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Nine Lives, One Budget: Do You Need a Full-Time CMO in 2027? Thread no. 012027 Planning Nine Lives, One Budget: Do You Need a Full-Time CMO in 2027? 22 Oct 2026 · 4 min read A London-based CMO on a £140,000 salary can cost a scale-up around £240,000 in year one. Here’s the honest maths, what fractional costs instead, and when each one is the… Pull this thread
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For curious cats with a soft spot for good strategy. A weekly dispatch from the delightfully tangled world of B2B marketing.

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