The Red String Club journal

The Thread.

that connects us all.

Curiosity is good for business. Each week, The Thread untangles questions about how B2B tech gets understood, trusted and chosen. From buyer behaviour and positioning to AI and growth, we connect the signals and turn them into useful ideas for what to do next. Curiosity never killed the cat. Bad marketing did. Follow the thread.

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There’s A(I) Stranger at the Table - How to Host an Uncomfortable Guest - And Why Your AI Marketing Strategy in 2026 Depends on It Thread no. 01AI Marketing There’s A(I) Stranger at the Table - How to Host an Uncomfortable Guest - And Why Your AI Marketing Strategy in 2026 Depends on It 09 Jun 2026 · 5 min read What does AI mean for marketing strategy in 2026? Through a dinner party metaphor, Red String Club founder Manisha explores why the best marketers know how to host the uninvited… Pull this thread
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For curious cats with a soft spot for good strategy. A weekly dispatch from the delightfully tangled world of B2B marketing.

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